Deep expertise in evaluating advertising content and marketing communications, whether written, visual, or designed for Point-of-Purchase.
rsEdge specializes in an in-person hybrid qual-quant approach, utilizing the Perception AnalyzerTM dial system.
The dial system enhances participant engagement by providing group participants with a tool to actively respond to advertisements in real-time, and enables our clients to respond immediately and make any course corrections.
In addition to using the Perception AnalyzerTM (PA) system, rsEdge will recommend any number of alternative approaches that will best fit your needs, budget, and objective.
Other types of projects we have conducted in this arena include:
- In-person or online focus groups
- Online discussion boards for iterative testing & re-testing
- Online platforms using highlighting tools to indicate pros/cons of images or text
- Online surveys to determine impactfulness and performance on key performance indicators such as credibility, clarity, likability
